Apple Setup Checklist · Your Loyalty App

Before you start

Apple requires every business app to be published by the business that owns it. That is a good thing: it means the app, the App Store listing, the ratings, and the payouts all belong to you. We build and maintain it on your behalf and you add us to your account as a manager.

The one rule: only you can create and hold the account, because Apple has to confirm you are authorized to sign for your business. We cannot do this part for you, but we will sit on a call and walk you through every click.

What you'll need on hand

Your legal business name & address (exactly as registered)
A company email address (not a personal one)
Your mobile phone (for the security code)
A credit card for the $99/yr fee
Authority to sign on behalf of the business (owner / director)
~30–45 minutes, ideally on a call with us

The checklist

Step 1

Get your D-U-N-S number

1–5 days · free

A D-U-N-S number is a free ID that Apple uses to confirm your business is real. Many registered businesses already have one.

Look up your business here: Apple's D-U-N-S lookup
If it finds you, note the number — you're done with this step.
If not, request one free through the same page. It can take 1–5 business days, so start this first.

Do this one early. The D-U-N-S wait is the only part that can take a few days. Everything after it is fast.

Step 2

Create your company Apple ID

10 min · free

This is the login that will own your app. Use a company email, not a personal one, so it stays with the business.

Go to appleid.apple.com and create an Apple ID with your company email.
Turn on two-factor authentication (Apple will prompt you). Keep your phone handy.

Keep these details safe. This login controls your app and your payouts. Store it in your password manager — treat it like your bank login.

Step 3

Enroll in the Apple Developer Program

15 min · $99/yr

This is the membership that lets your app be published. Choose the Organization option — not Individual — so the app shows your business name.

Start here: developer.apple.com/programs/enroll, signed in with the Apple ID from Step 2.
Choose Company / Organization.
Enter your legal business name, D-U-N-S number, address, and your job title.
Confirm you have authority to sign for the business, and pay the $99 annual fee.

Individual vs. Organization: Individual is faster but lists your personal name as the seller. Organization lists your business — worth it for a customer-facing app.

Step 4

Pass Apple's verification call

1–3 days · Apple contacts you

Apple will email or phone to confirm you're a real business and that you're authorized to sign. Nothing to build here — just watch for their message.

Answer any call or email from Apple promptly (check spam too).
They may ask to confirm your name, title, and business details.
Once approved, your account is live and we can start uploading the app.

Heads up: a slow reply here is the most common cause of delay. Same-day response keeps things moving.

Step 5

Accept the agreements (and banking, if needed)

10 min

Inside App Store Connect, accept Apple's standard agreements so your app can be published.

Free app: just accept the free-apps agreement — you're done.
If you'll ever sell anything in the app (paid download or in-app purchases): also add your banking and tax details. We'll tell you if your app needs this.

Most loyalty apps launch free, so you can usually skip banking at the start and add it later if needed.

Step 6

Add us to your team

5 min

Last step — invite us in so we can build, test, and publish for you. You stay the owner; we get a manager seat.

In App Store Connect, open Users and Access.
Click + to invite a new user and enter the email we give you.
Set the role to App Manager (lets us manage the app, but not your legal or banking details).
Send the invite. That's it — we take it from here.

You keep control. You remain the Account Holder and owner of everything. You can change or remove our access anytime.

Common questions

Why is the account in my name and not NeonSky's?

So you truly own your app. The listing, ratings, customer data, and any revenue belong to your business — not a third party. If you ever move on from us, nothing breaks and nothing has to be handed over.

Is my Apple login safe if I share access?

You never share your login. You invite us as a separate user with a manager role, which we sign into with our own credentials. Your password stays private, and you can revoke our access with two clicks anytime.

How long does the whole thing take?

Your hands-on time is about 30–45 minutes. Calendar time is usually 1–5 business days, driven mostly by the D-U-N-S lookup and Apple's verification. Start Step 1 today and the rest follows quickly.

What does the $99 cover, and is it recurring?

It's Apple's annual Developer Program fee, paid by you directly to Apple. It renews once a year. If it lapses, your app is removed from the store, so we'll remind you before each renewal.

Do I need the banking and tax section?

Only if you sell something in the app. A standard loyalty app is free to download, so most clients skip banking at launch and add it later only if they introduce paid features.